Big Data Analytics
Strategic Design
Radically new solutions

We develop user centric solutions for your company.


Big Data Analytics, Design Thinking, Strategic Design

  1. With Design Thinking we identify problems,
  2. develop solutions,
  3. go deeper with research & big data,
  4. build prototypes,
  5. conduct user testing,
  6. improve prototypes in design sprints and
  7. go all the way until the solution is launched.


We are a team of creative professionals and data specialists with the mission to develop data driven and user centric solutions.

Dr. Johanna Schoenberger

Johanna studied industrial design and started exploring the field of strategic design in 2007 by doing a doctor’s degree with Prof. Dr. Hartmut Esslinger. She conducted research in Europe, the US and Asia and published her conclusions, insights and vision for future work processes in the book “Strategisches Design. Verankerung von Kreativität und Innovation in Unternehmen” (“Strategic Design. Implementation of Creativity and Innovation in Corporations”).

After finishing her dissertation she gained corporate experience in the Design Department of BMW Group with a focus on Advanced Design Strategy and Research. After leaving BMW she expanded her focus on data analysis conception, digital strategy development and project implementation for global corporations and the so called German Mittelstand (e.g. Eplus, o2 Telefónica Germany, Beiersdorf, MVV, Medion).

In the spring of 2017 Johanna founded Dadora GmbH with the mission to provide a unique strategic approach by seamlessly combining data analytics, digital strategy & design. 

Johanna teaches creative leadership at the Popakademie Mannheim and gives talks and workshops on digital transformation, agile & creative methods and Design Thinking.


We work with companies from various industries. 
Our main expertise lies in the fields of automotive, telecommunications, and consumer goods. We are always keen on tapping into new sectors and transferring and expanding our knowledge.